THE SECRET HISTORY OF DELICIOUS VINYL

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Arguably one of the best logos in the history of logos, Delicious Vinyl’s reign as the longest running, truly truly indie record label commands respect. While I don’t ever bump Young MC, I surely still throw on Bizarre Ride and loved hearing Mike Ross (DV’s co-founder) talk about hearing Pharcyde’s demo for the first time. I spoke with founder Mike Ross and Leslie Cooney, the young A&R who we should all thank for help bringing “Passin’ Me By” to the masses (and more). And let us not forget THIS in 1993.

DV was recently in the public consciousness when co-founder Matt Dike passed away earlier this year. Dike by all accounts was a fascinating person who you cannot deny understood music and how modernity impacts its making– he arranged the making of the Beastie’s Paul’s Boutique by orchestrating sessions with the Dust Brothers, who were early DV adopters and whom Dike named, according to Ross. Their legacy is not only ongoing (this year they’re aggressively exploring Caribbean tunes) but Ross now has two pizza joints in LA, of course called Delicious Pizza– brilliant, and what a dream to marry music and food. Their understanding of music and business savvy is really inspiring. Okayplayer published the piece which you can read HERE.

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