Arguably one of the best logos in the history of logos, Delicious Vinyl’s reign as the longest running, truly truly indie record label commands respect. While I don’t ever bump Young MC, I surely still throw on Bizarre Ride and loved hearing Mike Ross (DV’s co-founder) talk about hearing Pharcyde’s demo for the first time. I spoke with founder Mike Ross and Leslie Cooney, the young A&R who we should all thank for help bringing “Passin’ Me By” to the masses (and more). And let us not forget THIS in 1993.
DV was recently in the public consciousness when co-founder Matt Dike passed away earlier this year. Dike by all accounts was a fascinating person who you cannot deny understood music and how modernity impacts its making– he arranged the making of the Beastie’s Paul’s Boutique by orchestrating sessions with the Dust Brothers, who were early DV adopters and whom Dike named, according to Ross. Their legacy is not only ongoing (this year they’re aggressively exploring Caribbean tunes) but Ross now has two pizza joints in LA, of course called Delicious Pizza– brilliant, and what a dream to marry music and food. Their understanding of music and business savvy is really inspiring. Okayplayer published the piece which you can read HERE.
Editor’s Note: South Bay activist, longtime struggle rap auteur, and 1/3 of DadBodRapPod, Demone Carter, took a second to explore a fleeting yet impactful moment in hip-hop– the ’95 Source Awards where a babyfaced 3 Stacks unapologetically announced the South’s arrival and subsequent industry takeover. Really glad to add Mr. Carter to our long list of thoughtful contributors and looking forward to seeing what he comes with next. Thanks Demone! – DM
August 3rd 1995, a dashiki-clad Andre Benjamin glared into the audience gathered at Madison Square Garden for the Source Awards and made a boldly prophetic proclamation.
“The South got something to say” his words drifted into a sea of open hostility. In our world of 24/7 social media antagonism, that statement may not seem like much, but it was a big deal. A culturally redefining big deal.
To understand the weight of Dre’s prophecy, we have to look at what the rap landscape looked like in 1995. Notorious B.I.G was making his ascent as King of New York, a coastal rap war was brewing with Bad Boy and Death Row Records at the center, and a soon to be legendary rap group from Atlanta was taking the hip-hop world by storm on the strength of an absolutely perfect debut album called SouthernPlayalisticCadillacMusic.
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