DJ, vocalist, and producer Greg Broussard literally started a movement in LA thirty years ago. With a huge Jheri curl only equalled by his bombastic beats, Broussard manifested his Egyptian Lover persona onto party records that defined him for decades. His pioneering history intermingles with characters like Ice-T and Dr. Dre, all of whom were young and using rap as springboards for eventual careers. He was amongst the first in the rap scene to start his own label, Egyptian Empire Records, doing it to control his assets and career path long before others thought to do so. At the time, there was an opulence of open minds– and fun to be had– and Egyptian Lover supplied the score for it all, even encouraging interlopers through his catchy, electro production.
He now gigs the world as a one man show, playing all vinyl, blasting 808 beats that thump hard as they did back then. These are records that were meant to be played loud and there’s a certain genuineness about hearing them on 10 x 10 speakers while your teeth and skull rattle. It’s timeless dance music without versifying complications– or as Egyptian Lover says, “Just get your freak on.” I caught Greg quickly to drop a little background as he heads to the South Bay Area to commemorate Record Store Day. Salute sir! – DM
In this age of MP3s, talk a bit about your obsession with vinyl and record collecting.
I started at a young age buying 45 singles of my favorite songs and then later on I started buying albums. My first 45 single was “A Letter to Myself” by The Chi-Lites in 1973. My first full album was The Best of Earth, Wind and Fire in November 1978. My first 12” single was Rapper’s Delight in 1979 and worth every penny of it. That’s when the bug hit me. 12” singles of everything that came out. I loved the long versions of songs that did not come on the radio. The instrumentals on the B-side, or whatever they put on the B side. I loved it!
Do you still collect?
Yes, that will always be my thing. I always find something I never seen before.
Tell people about the Radio Crew and Ice-T’s involvement. What do you think is its main legacy?
It was a once in a lifetime period in history. Ice T, The Glove and The Egyptian Lover. Playing records at that club was mind blowing. Then we made an album for the documentary and people to this day are still losing their minds from it. It has so many well programmed beats and scratching on it. We only pressed 25 copies so the bootlegs are out there! It was the beginning of a new era in music. Music to dance to.
I spoke with Monch about records that inspired his own writing and added to his already uncanny acumen. Check it out on Ego Trip HERE.
One of the most revered MCs to ever do it, Monch’s dextrous verses are at times completely untouchable, intense, and leaves you amazed by the delivery. As the great music writer Dave Thompkins once wrote (and I’m completely paraphrasing, sorry Dave!) : “Monch raps like he’s in total control of every cell in his body.” Or something like that, but you get the point, and we couldn’t agree more.
I believe I saw Bronson in SF around 2010 and have been a fan ever since, especially after hearing his mixtape (Bon Apetite…Bitch), Dr. Lecter, and his free internet release, Blue Chips Pt.I. Dude was intense and funny, made old WWF references, loved Kool G Rap, and talked about food. My story with the weedsmoking-gourmand is featured on the cover of the new Wax Po and Bronson was a great interview; super candid, hilarious, and grateful for the successes he’s had so far– he even addressed claims of him sounding derivative. We talked about hash, Wu-Tang, and plenty of food.
One of my favorite later Bronson joints is on Blue Chips 2, as you hear below:
Action Bronson (production by Party Supplies)- “Midget Cough”
I learned from O-Dub that the sample source was some Filipino band called Joe Cruz and the Cruzettes. Hear the OG version below, with its slow groove that kind of oozes along. Says O-Dub:
“I don’t know very much about Joe Cruz except that he and the Cruzettes were largely a lounge act with heavy Brazilian/bossa influences. Most of their albums claim to have been recorded at different tourist hotels in the Philippines, including the one “Love Song” appears on (which is, by far, their most obscure LP from what I’ve seen).
Their version of “Love Song” came out in 1973 (supposedly) which would mean they were covering Lani Hall and not the other way around. It’s also notable that Hall’s album had a release in the Philippines.”
While parties brand themselves in order to branch-out to other cities, Platurn’s 45 Sessions was able to do the opposite– make OTHERS come to YOUR party. The roster has been thick through the years, Just Blaze, Nu-mark, J-Zone, Maseo (De La Soul), and Diamond D to name a few. As a past participant, I’m nothing short of honored to be a part of something that’s so intrinsically positive; good people, good 45s– what else could you ask for? Hats off to the 45 Sessions for turning the party out for 4 years. Dare I say, here’s to another 41 years?!?!
As fate would have it, Platurn just put down a killer set at the Boiler Room. Please take a look and listen to the dude behind the Sessions HERE! Congrats homie!