Editor’s Note: South Bay activist, longtime struggle rap auteur, and 1/3 of DadBodRapPod, Demone Carter, took a second to explore a fleeting yet impactful moment in hip-hop– the ’95 Source Awards where a babyfaced 3 Stacks unapologetically announced the South’s arrival and subsequent industry takeover. Really glad to add Mr. Carter to our long list of thoughtful contributors and looking forward to seeing what he comes with next. Thanks Demone! – DM
August 3rd 1995, a dashiki-clad Andre Benjamin glared into the audience gathered at Madison Square Garden for the Source Awards and made a boldly prophetic proclamation.
“The South got something to say” his words drifted into a sea of open hostility. In our world of 24/7 social media antagonism, that statement may not seem like much, but it was a big deal. A culturally redefining big deal.
To understand the weight of Dre’s prophecy, we have to look at what the rap landscape looked like in 1995. Notorious B.I.G was making his ascent as King of New York, a coastal rap war was brewing with Bad Boy and Death Row Records at the center, and a soon to be legendary rap group from Atlanta was taking the hip-hop world by storm on the strength of an absolutely perfect debut album called SouthernPlayalisticCadillacMusic.