The Vontastics – Never Let Your Love Grow Cold

“Never Let Your Love Grow Cold” by The Vontastics

By Derek See of Derek’s Daily 45

Perhaps it’s all the winters and blazing hot summers that I spent near the windy city throughout my life that makes me feel such a strong bond with the sound of Chicago soul. Traits that records from the city by the lake have in common are grit, incredible voices, lyrics that are deep direct and heartfelt, and music that always rhythmically compels (no matter the tempo).

This record epitomizes everything I love about Chicago soul, and with its’ unusual chord progression, takes a hint from the psychedelic music that was also in full bloom at this time. From the incredible guitar and horn hooks on the intro followed by the powerful drum fill, it’s obvious from the first few seconds that this record is full of confidence, swagger and emotion. Lead singer (and songwriter) Bobby Newsome comes out swinging with his vocal which frames the record to keep shooting higher until the declaration of undying love in the chorus.

Things let up a little bit in the bridge (there was nowhere else to go but take it down a bit), exploding once again for a final chorus. And when that final chorus ends, all I wanna do is hear this song again. And again. The beauty of a perfect 45 RPM record. From 1967.

*Derek See is a DJ, musician, and writer who runs one of my favorite audio-blogs, Derek’s Daily 45. Please visit his band’s website for more info on him, his music, and whereabouts. Subscribe to his blog and dude will email you a track from his collection (almost) EVERY SINGLE DAY!